Almost Fifteen Years Later, We Are Still Here

I recently rewatched the documentary filmed about bebemoss back in 2018.

At the time, bebemoss was only around five years old. We were still a tiny, growing social enterprise trying to figure things out day by day. Looking back now from 2026, it feels almost surreal to watch those moments again.

The tiny workshop.
The piles of yarn.
The children running around between toys and crochet hooks.
The laughter over tea.
The exhaustion too.

Back then, none of us could have imagined how much life would happen in the years ahead.

What strikes me most today is not only how much changed, but how much we endured.

Many of the women from that documentary are still part of our story today. Over the years, we lived through COVID, economic crises, inflation, uncertainty, and so many moments where continuing felt almost impossible.

And yet somehow, we kept going.

People often ask me how bebemoss managed to survive all these years as a small independent brand. The truth is: the resilience of this business was built on the resilience of the women behind it.

These women taught me what perseverance actually looks like.

Women who rebuilt their lives after displacement.
Women raising children while carrying enormous emotional and financial burdens.
Women who continued showing up to work with dignity, creativity, and care even during the hardest periods imaginable.

I often say bebemoss gave opportunities to women, but the reality is also that these women gave me the opportunity to become who I am. They shaped me as a founder and as a human being.

They taught me endurance.
Patience.
Adaptability.
Hope.

In many ways, the strength of bebemoss became a reflection of their strength.

Since 2019, our collaboration with  has also become an important part of this journey. Through MADE51, refugee artisans are connected to global markets in ways that recognize their craftsmanship, creativity, and dignity — not as charity, but as talent and expertise worthy of long-term investment and visibility.

Over the years, another emotional shift also began to happen: some of the Syrian women we worked with started returning home to Syria.

Watching families rebuild their lives back home brings complicated emotions. Joy, uncertainty, hope, grief — very often all at once.

But one thing became very clear to me:
community does not disappear because borders change.

Today, we are actively exploring ways to continue working together across countries so that returning home does not mean losing access to livelihoods, connection, or opportunity. In many ways, this feels like the next evolution of what bebemoss has always been about.

Because honestly, bebemoss was never only about toys.

It was about creating work with dignity.
About proving that business can still be human.
About building something slower, softer, and more connected in a world obsessed with speed, disposability, and endless consumption.

When I watch that documentary today, I do not mainly see “impact.”

I see people.
Memories.
Growth.
Trust built over years.

And maybe that is what I feel most proud of after almost fifteen years:
not simply that we survived,
but that we stayed together through it all.

Watch Our Story

Back in 2018, a small documentary crew captured a glimpse of life inside bebemoss. Looking at it today feels emotional in ways I did not expect.

So much has changed since then. And yet, somehow, the heart of it all still feels the same.

In many countries, Mother’s Day is celebrated on different dates; here in Türkiye, it falls this weekend.

To all the mothers and caregivers reading this: I wish you moments of recognition, rest, and softness.

And to all the moms of bebemoss, thank you! Thank you for your strength, your trust, your talent, and for being part of this family for all these years.

We invite you to join our story today. Just tap here.